| Category | Pickups |
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| Created | 2019-04-18 | ||||
| Owner | xiaobaix | ||||
| Title | PANDORA Heart | ||||
| Description |
Pandora is aiming to make its stores more interactive. At the company's newest location, in the Westfield World Trade Center mall in downtown Manhattan, there are touchscreens that shoppers can use to look up product information. The store also features a hologram device that displays PANDORA Heart images of each charm, so shoppers can "appreciate all the craftsmanship that goes into Pandora product," Laurie McDonald, the brand's US general manager, explained at the store opening last week.
While the charm bracelets were a blockbuster pretty much the moment they hit American stores, Bates of JCK notes that the recession is what really helped bolster sales. "PANDORA Heart used to be segmented, where stores either sold fine jewelry or affordable silver pieces," he says. "But jewelers were desperate for anything and so a lot of them started selling Pandora. It turned out to be the right product at the right time."
PANDORA Heart said late Monday that it expects sales to grow 4 to 7 percent in local currencies this year, down from a previous forecast of 7-10 percent. It warned its profit margin on earnings before interest, tax, deprecation and amortization will be lower than anticipated at about 32 percent, down from a prediction of 35 percent.
https://www.hxjewelers.com/ |
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| Broken | No | ||||
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| Promotion level | None | ||||
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