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Created 2015-09-14
Owner sandywang5230
Title Nike’s footwear has seen nearly consistent growth
Description  Companies targeting Hispanics have begun to take these insights and successfully apply them to the creation of innovative and relevant mobile marketing tools. Brands are even creating their own Spanish language apps to engage this mobile savvy audience. For example, the Swedish furniture brand IKEA recently launched a Spanish language catalog app. One of the best examples of a campaign incorporating many of the above suggestions is the Cover Girl Mis Quince contest that ran on 10 different mobile content properties. The “sweet 15” known as Mis Quince is an important milestone for Hispanic girls. Procter Gamble ran the Cover Girl campaign as a contest that tied together elements of social networking. Mobile, personalization, cultural sensitivity plus social networking seems to be the recipe for success when reaching this active market. Page 1 2 Continue After The Vuvuzela: Nike Poised To Pick Up Shoe Share. Nike Inc. is the largest manufacturer of athletic footwear, apparel and equipment worldwide by sales with close to $18.5 billion of revenues in 2009, far ahead of players like Adidas AG and Puma. Nike sells its products under several brands which include Nike, Nike Golf, Converse, Cole Haan, Umbro and Hurley. Nike branded footwear is the most important contributor to Nike’s stock, accounting for close to 44% of the $68 Trefis price estimate for Nike’s stock. Under the Nike brand, the company sells footwear in categories like training, running, basketball, sports-inspired casual shows and kids shoes. Nike’s footwear has seen nearly consistent growth in its market share. Despite emerging competition from low-priced competitors, we expect Nike brand footwear to continue gaining market share in global sports footwear market and reach a figure of about 18.6% by end of our forecast period. Below we discuss factors behind our bullish take. Innovation and continuously evolving products buy fifa coins are likely to remain key elements for Nike’s growth Nike has a strong R amp;D division and is known for its continuously generating new products. For example, Nike and Apple recently collaborated to create a footwear product that communicates information regarding distance and speed to a runner’s iPod. Furthermore, the company is able to command a premium for its products. With an average price of over $100, the company’s popular Air Max Plus is an example Nike’s ability to sell innovative products despite weak consumer demand. Direct-to-consumer sales offer greater convenience for customers Under direct-to-consumer business, Nike sells its products to consumers directly through its own branded retail outlets and online. This business is a growing opportunity for the company. Nike’s direct-to-consumer sales grew by 14% in Q2 2010 with online sales growing even faster (23%) than sales at Nike owned stores (9%).
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